Aurum Theatre, a luxury concept by leading cinema exhibitor, Golden Screen Cinemas (‘GSC’) has officially launched its newest location at The Exchange TRX, Kuala Lumpur’s social heart with a Memorandum of Understanding signing in collaboration with banking partner, Maybank.
Spanning over 120,000 square feet across 4 floors, Aurum Theatre, The Exchange TRX marks the largest ultra-luxurious entertainment experience in Southeast Asia, with state-of-the-art cinema halls, new F&B establishments, merchandise, and a dressed-up space to cater to luxe events under one roof.
Elevated Experience
Elevating the ultra-luxurious experience in its entirety, Aurum Theatre, The Exchange TRX has a total of 11 exquisitely designed halls, each with its own lush interior and comfortable seats. Equipped with state-of-the-art technology for the ultimate cinematic experience, Aurum Theatre, The Exchange TRX is home to the first IMAX hall featuring comfortable fully reclinable seats, fitted with immersive 12 channel sound.
The cinema is also home to the largest ScreenX in Malaysia, offering a 270-degree panoramic experience, complete with fully reclinable seats. Both IMAX and ScreenX enthusiasts can enjoy complimentary snacks and drinks that come with the movie pass.
Inspired by the magical Grand Theatre, the Maybank Comfort Cabins are best suited for those seeking utmost comfort with the new Stressless recliners, equipped with patented Stressless technology.
For those seeking a lavish experience, the 2 Getha Lux Suites await, featuring plush Getha recliners with a built-in mini fridge – complete with snacks and beverages. Best suited for longer movies to bask in ultimate comfort, the new and improved Getha recliner also offers wireless charging ports, dimmable lights, plush blankets, complimentary bedroom slippers to keep movie-goers cosy.
Designer Halls & Discounts
Designed based on epic movie themes and a nod to iconic pop culture references, the 4 Escape Studio halls offer an Instagram-worthy experience to remember. The hall themes include the ‘La Romance Hall’ – inspired by the city of love, Paris and romantic tales told on the big screen, the vibrant ‘Neon Nippon Hall’, posed after the bustling streets of Shinjuku in Tokyo, the ‘Couture Hall’, which embodies modern sophistication and inspired by the famed movie.
‘The Devil Wears Prada’, purposefully designed with monochromatic themes and a pop of bright red. Lastly, ‘The Rhapsody Hall’ is a classy, music-themed hall, an ode to classic film scores with musical notes graced across the walls. Regardless of hall type selected, each Aurum Pass includes a choice of selection from a menu of snacks and drinks. These treats are served to your seat whilst watching movies on the big screen.
With the launch of Aurum Theatre at The Exchange TRX, Maybank and GSC continues its beneficial partnership. Maybank Card members can continue to enjoy Aurum Theater’s end-to-end entertainment experiences, with 20% off movie-tickets, F&B, concessions and merchandise.
(Images: GSC)