Get ready to enjoy movies like never before at GSC BIG. Thanks to Hong Leong Bank and Golden Screen Cinemas, the brand-new proprietary premium large format (PLF) screen is set to deliver an immersive cinematic experience for movie goers.
GSC BIG was launched at GSC Starling Mall, Petaling Jaya in conjunction with the release of the highly anticipated superhero movie, Black Adam. The event was officiated by Golden Screen Cinemas’ Chief Executive Officer, Ms. Koh Mei Lee, and HLB’s Managing Director of Personal Financial Services Mr. Andrew Jong.
What Is GSC BIG?
Promising an all-round big screen, big sound, and big experience for cinemagoers, the cinema hall has been specially designed to enhance the excitement of the most intense action-packed films. The screen brings to life high-octane, adrenaline-rushing scenes on a larger-than-life cinema screen with dimensions of over 20-metres in width and 10.8-metres in height, powered by a 4K laser projector for astounding visual clarity, sharpness, as well as colour accuracy and dispersion across the entire screen.
Complementing its visual prowess is a 32-channel multi-speaker Dolby Atmos surround sound setup that delivers pristine, crystal-clear audio. This revolutionary spatial audio technology entrances and fully-immerses audiences in the film with environmental sound from all directions. Combined with additional subwoofers native to BIG halls, the bass of sounds and music are deeper, more pronounced and have greater impact than regular cinema halls.
The cinema hall at GSC The Starling Mall offers plush, spacious seating with space for 396 people with ample leg room across aisles. Selected BIG halls also feature recliners and D-BOX motion seats for those seeking a differentiated experience, where they can also feel the movement associated with each movie scene.
Where Is It Available?
While GSC BIG is presently available in GSC The Starling Mall and GSC Tropicana Gardens Mall, this new PLF experience will be steadily rolled out to more GSC theatres across the region in the coming months. The big screens will replace all existing GSC MAXX locations, as the latter is phased out from use and replaced by the new cinema offering, which promises an even more impactful and immersive movie viewing experience.
Furthermore, in conjunction with the launch of GSC BIG on 20 October 2022, customers can enjoy various promotions by HLB at GSC The Starling Mall. Only available for a limited time, customers who apply for a HLB credit card or open a HLB account, or just spending a minimum of RM200 on their HLB card at The Starling Mall within a maximum of 2 receipts will stand a chance to redeem various prizes worth up to RM500.
Further information can be found at GSC’s website.