The wheels for the Hot Wheels live-action movie are finally turning.
Mattel, Inc. and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce a live-action motion picture featuring the iconic and timeless toy racing car. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.
A 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise, and represents and unites all segments of car culture. Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance through unparalleled collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Hot Wheels is the #1 selling toy in the world with over eight billion vehicles sold.
Kevin McKeon, Vice President and Andrew Scannell, Creative Executive will lead the project for Mattel Films. Peter Dodd will lead the project for Warner Bros. Pictures. Hannah Minghella and Jon Cohen will oversee for Bad Robot.
Toys To Film
Mattel Films and Warner Bros. Pictures are also partners on the upcoming motion picture, Barbie. Now in principal photography, the film is targeted for theatrical release in 2023. The film stars and is produced by Margot Robbie under her Lucky Chap Entertainment banner and directed by Greta Gerwig who also wrote the screenplay alongside her husband Noah Baumbach.
In addition to the Hot Wheels live-action movie and Barbie, The Mattel Films development slate features movies based on American Girl, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View Master, and Wishbone. Mattel Films is also developing Christmas Balloon, based on all-new IP.
Bad Robot has a wide slate of film projects in development under its Warner Bros. Discovery deal, including ‘Superman’ written by Ta-Nehisi Coates, ‘Zatanna’ written by Emerald Fennell and the animated adaptation of Dr. Seuss’ iconic children’s book ‘OH, THE PLACES YOU’LL GO’ with Jon Chu attached to direct.
The studio is also currently in post-production on the female driven thriller LOU starring Allison Janney and Jurnee Smollett for Netflix as well as working with director Matt Shakman on a new Star Trek movie for Paramount.
(Images: Mattel)
