TheArtiste, the region’s biggest music talent competition is about to kick off. The competition is set to transform the music and entertainment space by discovering South & East Asia’s Next Global Music Superstar. Organised by Jubilee Music Asia, TheArtiste serves as the platform to discover and elevate Asian music talents for the world stage.
The competition aims to foster a dynamic, inclusive music ecosystem by propelling South and East Asian talents to global acclaim. Through its partners in Southeast Asia and the United States, TheArtiste will create a platform where stars can shine bright whilst allowing fans to discover new musical talents and artists.
Following the audition process held in Malaysia and Singapore, shortlisted talents will enter a strict judging process to decide the winner. The winning artiste will sign a global recording and/or publishing cum management contract and fly to Los Angeles to collaborate with award-winning industry creatives and professionals.
The Search Is On
The Founder of TheArtiste and of Jubilee Music Asia, Dani’el Dharanee Kannan said, “I am extremely excited about TheArtiste as we want to create a platform for South & East Asian music talents to collaborate with the world’s best creatives to reach the highest pinnacle of the global music scene. We believe there are many talents in the region who are just waiting to be discovered. We hope that TheArtiste will help to shine a spotlight on their talents and abilities whilst also acting as a conduit for the entertainment industry in the region.”
TheArtiste will kick off in Kuala Lumpur and Singapore with plans to open the competition to Vietnam, the Philippines, Thailand, Indonesia and India soon after. To reach the international audience and fan base, all participants will sing and perform in English.
“To appeal to a broader international market, English is the way to go for global enjoyment,” added Kannan. “We hope through the competition, we will be able to raise the standards of our musical talents in the region with the help of our established and experienced industry partners.
In addition to the enticing prospect of signing a once-in-a-lifetime recording contract, the winner will stay in Los Angeles for three months to record and produce a single and music video with a team of award-winning songwriters, producers and creatives.
The winner of TheArtiste will perform on promotional tours, including Late Night TV show appearances, showcases and festival performances as well as a grand homecoming concert in the winner’s country and the region.