Star Wars fans around the world will soon get a first look at select new products inspired by the upcoming film Star Wars: The Force Awakens as the world’s first live, global toy unboxing event unfolds across 12 countries, 15 cities and 18 hours. In the most epic product launch ever mounted, select toys and merchandise inspired by Star Wars: The Force Awakens will be revealed for the first time on YouTube.
The celebration will be hosted out of Los Angeles, with live unboxings beginning in Sydney, Australia (evening of Sept. 2 U.S. time), and the grand finale at Lucasfilm, home of Star Wars, in San Francisco (morning of Sept. 3 U.S. time).
In Malaysia, select Star Wars: The Force Awakens toys and merchandise will be celebrated at a ‘Force Friday’ midnight event at Toys R Us Malaysia, 1st floor, Mid Valley Store from 0001 to 0200 on Friday 4 Sept 2015.
Aside from getting first dibs, there will be an exciting line up of events for fans and members of the public to participate in, including best dressed impersonator competition and Star Wars trivia with prizes to be won, and goodie bags for the first 300 customers who purchase Star Wars: The Force Awakens merchandise. Top Toys R Us Star Card Spender for the night will be rewarded with a Limited Hasbro Star Wars: The Force Awakens toy.