Illegal poaching of animals remains one of the world’s biggest problems and to show the world how cruel and harsh the act is, Discovery Channel has engaged basketball star Yao Ming to front a new documentary that exposes the heinous act.
Saving Africa’s Giants with Yao Ming sees the former NBA star uncovering the African poaching epidemic, which fuels a multi-billion-dollar global black market. Filmed in partnership with WildAid, the Discovery Channel program will look at the worldwide crisis of elephant and rhino poaching.
Narrated by Edward Norton, Saving Africa’s Giants with Yao Ming will see the basketball legend and wildlife advocate travelling to Africa to uncover the brutal secrets of this multi-million-dollar underground trade. The one hour special spotlights Yao’s mission to educate and inspire his countrymen and the world alike, in the effort to stop the killings and save these innocent creatures from the very real possibility of extinction. Yao’s combination of strength, vision and voice serves as a megaphone to help spread awareness about the cruelty of poaching.
“When our message is spread by those who see this documentary, people can join us and hopefully wipe out this black market,” says Yao. The program also ties in with call to action for viewers who want to do their part in saving elephants and rhinos from possible extinction. Log on to Discovery Channel to make a donation or sign the pledge against purchasing or consuming products made from endangered species.
Saving Africa’s Giants with Yao Ming premiers on 21 November, 10pm on Discovery Channel (Astro Channel 551). Encore presentations will air 22 November, 6pm; 23 November, 8pm; 24 November, 3pm.