Pierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the “Perfect Getaway” in Kia Motors America’s 60-second commercial for the all-new Kia Sorento, which will make its broadcast debut during the third quarter of Super Bowl XLIX.
In the commercial, part of Kia Motors America’s multifaceted campaign for the all-new Sorento, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.
“Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable SUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,’” said Michael Sprague, Executive Vice President of Sales and Marketing, Kia Motors America.
“Along with the two leading teams, at one of America’s greatest sporting events, the Super Bowl commercials are the centrepiece of the day,” said Brosnan. “I’ve enjoyed being a part of the Kia team, which traditionally has one of the most memorable commercials in the game.”
Before and after the Super Bowl, Kia Motors America’s “The Perfect Getaway Vehicle” campaign – created by advertising agency of record, David&Goliath – will incorporate multiple components, including TV, cinema, digital and social media.