Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter, has brought his creativity to an unlikely canvas: a partnership with Patrón Tequila, launching today on “International Tequila Day.”
The “Patrón x Guillermo del Toro” collaboration is multi-dimensional, as it incorporates an exquisite physical package, two bottles (both extraordinary blends of Patrón aged spirits), and the ritual of opening and enjoying it.
Highlighting the meticulous art and artisanal skill that goes into every bottle of Patrón, del Toro’s vision for this project truly reflects his creative storytelling and hauntingly poetic beauty, much of which was inspired by his early years growing up in Guadalajara, Mexico, and the vivid culture and tradition that surrounded him.
In addition to creating a spectacular tequila and a masterpiece presentation, del Toro also envisioned a ritual, or process, for how the tequila should be enjoyed. Alongside the bottle are two candles, which are designed to be placed on a drawer that slides out from the interior of the box. Lighting the candle flames creates an altar, of sorts, where in the middle, one of several bespoke cocktails, also developed in collaboration to highlight these unique spirits, can be set.
The extra añejo tequila in the “Patrón x Guillermo del Toro” blend is characterized by its bright, golden color, with an aroma and flavor of light honey, nuts and raisins, slight vanilla, and oak. The sweet and fruity balanced taste makes way to a long finish of agave and oak. The orange liqueur is medium amber in color, with a distinctly sweet aroma and taste of citrus, clove, light French toast, and caramel.
Only a very limited number of sets were produced, and are currently available at fine spirits and liquor retailers.
