Iron Man’s in with Audi and Black Panther’s got a cool Lexus and now Hyundai will use the Ant-Man and the Wasp to debut its new Veloster.
The all-new Hyundai Velosterwill be making its Hollywood debut in Marvel Studios’ Ant-Man and The Wasp. Leading up to the film’s release, Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that includes new commercials.
Hyundai will begin airing the new Ant-Man and The Wasp-inspired ad “Stoplight Standoff” on U.S. broadcasts. Two police officers and a Veloster driver exchange in a very awkward standoff at a stoplight, as they each think the other is suggesting a race.
Little do they know, a tiny Veloster based on the vehicle featured in the movie is the cause of confusion and is burning rubber between their cars, showcasing the car’s cool and aggressive look. The new spot was shown for the first time globally at Hyundai’s display at the Busan Motor Show in South Korea on June 7.
Check out the advert after the jump. Ant-Man and The Wasp opens in Malaysian cinemas on 4 July 2018.
