From 6 April to 2 June 2019, ArtScience Museum visitors will be able to explore the forests of Borneo or dive deep into the coastal seas of Southeast Asia with Rewild Our Planet. Singapore’s first Social Augmented Reality (AR) experience is jointly developed by the World Wide Fund for Nature (WWF), Google, Netflix, ArtScience Museum at Marina Bay Sands and PHORIA.
The sensorial experience connects people to nature and one another through immersive storytelling that blends cutting-edge AR technology with stunning 4K video footage from Our Planet, a new Netflix original documentary series voiced by world-renowned naturalist, Sir David Attenborough, that launched on Friday.
Rewild Our Planet is built around four natural landscapes representing the last wilderness places on Earth. This includes the Forests of Borneo and India, Oceans of Asia, Grasslands of Mongolia and the Frozen worlds of the Arctic.
Combining spectacular IMAX-style projections with spatial soundscapes and AR, the experience unfolds through the lens of the Google Pixel 3, where groups of participants can work together to build natural landscapes in 3D.
They will unlock global weather patterns and magical animal encounters, ending with a deeper understanding of shared solutions and a meaningful pledge to act and help bring nature back.
Beyond showcasing the breath-taking diversity of our planet, the experience is also intended to drive important conservation conversations, highlighting the fragility of the planet and the negative impacts of humankind.
It shows a path forward by pointing to solutions, so participants come away understanding not just the threats that face our planet, but also what must be done collectively, ensuring people and nature can thrive alongside each other.
Rewild Our Planet has been engineered in a modular way to pop up remotely anywhere in the world, and the AR activation has brought together a world-class line up of venues to bring its experiential conservation message to the world.
ArtScience Museum at Marina Bay Sands in Singapore is its first stop, with the experience later travelling to Dolby SoHo in New York City and We The Curious in Bristol, each venue bringing with it a unique, personalised flavour of the region.Experience Rewild Our Planet at Gallery, Level 4, ArtScience Museum at Marina Bay Sands until 2 June 2019 from 10am to 7pm daily. Admission is free.
