Netflix has changed the way the world engages with stories – viewers watch when, where and how they want, at whatever pace – and in doing so, has given rise to a new kind of passionate fan: the Binge Racer. Accomplishing in a day what takes others weeks to achieve; Binge Racers strive to be the first to finish by speeding through an entire season within 24 hours of its release1.
In total, 8.4 million members2 have chosen to Binge Race during their Netflix tenure, and the only thing faster than their rate of watching is the rate this behaviour continues to grow. Between 2013 and 2016 the amount of launch day finishers increased more than 20 times over3.
Whether for the love of one show (five members in the US have raced through all five seasons of House of Cards the day they were released) or the love of many shows (a member in France has already raced through 30 shows this year alone), viewers are embracing this new form of fandom the world over. But exactly where Binge Racers live (hint: everywhere) and what they’re watching (hint: everything) may surprise you. This should come as no surprise as Marvel’s The Defenders is the top binge-raced title across Asia!
While Binge Racers are watching fast in pursuit of glory across the globe, Malaysia, staying true to our tak boleh kalah spirit, clocked in the highest percentage of binge racers globally for American Crime Story. What’s more interesting is that our kiasu-ness has made Malaysia the country with the highest percentage of Binge Racers in Asia too.
Top 20 Binge Raced Shows in Malaysia4
| Title | |
| 1 | Marvel’s The Defenders |
| 2 | Gilmore Girls: A Year in the Life |
| 3 | Santa Clarita Diet |
| 4 | Friends from College |
| 5 | White Gold |
| 6 | Atypical |
| 7 | Chewing Gum |
| 8 | Stranger Things |
| 9 | Narcos |
| 10 | The Ranch |
| 11 | Terrace House: Aloha State |
| 12 | GLOW |
| 13 | Anne with an E |
| 14 | You Me Her |
| 15 | Fuller House |
| 16 | Master of None |
| 17 | Marvel’s Iron Fist |
| 18 | Unbreakable Kimmy Schmidt |
| 19 | Frontier |
| 20 | Dirk Gently’s Holistic Detective Agency |
Top Binge Racing Countries in Asia5
| Title | |
| 1 | Malaysia |
| 2 | Singapore |
| 3 | Philippines |
| 4 | Taiwan |
| 5 | Hong Kong |
| 6 | Thailand |
| 7 | India |
| 8 | Japan |
| 9 | South Korea |
METHODOLOGY
1 Binge Racers are defined as members who completed a season of a TV show within 24 hours of its release on Netflix.
2 Total number of members since 2012 who have finished a season of a TV show within 24 hours of its release
3 Binge Racing behavior grew from 200,000 members in 2013 to more than. 5 million in 2017 (as of September)
4Top shows were identified as those with the largest number of Binge Racers in Malaysia. Binge Racing ranking has no relation to overall viewership.
5Top countries were identified as those with the highest percentage of members who are Binge Racers. Binge Race ranking has no relation to overall country membership.
