Its been 30 years since Jurassic Park first hit screens and automotive brand, Jeep has found a novel way to celebrate the occasion. Jeep brand’s Jeep Graphic Studio celebrates the larger-than-life 30th anniversary of the original 1993 hit film with the launch of an exclusive, limited package, allowing the Jeep brand community to showcase their admiration for the blockbuster Jurassic Park film on their own Jeep Wrangler and Gladiator vehicles.
“This year marks three decades since the 1992 Jeep Wrangler YJ Sahara was featured in the original ‘Jurassic Park’ film, and since that time, it’s been remarkable to see the cultivation and evolution of both the Jeep brand and the franchise around the world,” said Jim Morrison, senior vice president and head of Jeep brand North America. “This exclusive Jurassic Park Package gives fans and Jeep brand enthusiasts alike the chance to make their Jeep 4×4 vehicle unique reflecting both their personality and pride of ownership.”
The Jeep brand and the Jurassic World franchise have an enduring shared history beyond the 1993 film. In 2018, prior to the release of Jurassic World: Fallen Kingdom, the brand launched a 60-second spot during the Big Game that paid homage to the iconic scene in Jurassic Park featuring the Wrangler.
In addition, in the summer 2022, the Jeep brand partnered with Universal Pictures to launch a global marketing campaign to celebrate the epic film Jurassic World Dominion. The Jurassic World franchise has thrilled fans around the globe for three decades and has earned more than USD6 billion worldwide. Available for Jeep Wrangler, Wrangler 4xe and Gladiator, the unique Jurassic Park Package, inspired by the 1992 Jeep Wrangler YJ Sahara vehicles that appeared in the original film.