HBO is celebrating 50 years of great entertainment. In honour of HBO’s 50th anniversary on November 8, the brand launched its Fifty Years of Firsts campaign on 21 September. For 50 years, HBO has been the first to break new ground, changing and elevating the landscape of TV in film, documentary, drama, comedy, news, and sports.
Through its award-winning storytelling, HBO has introduced the world to characters and storylines that have captured the zeitgeist and remain resonant to this day. Fifty Years of Firsts celebrates the first premium network’s culture-defining legacy and teases the best that’s yet to come.
For 50 days leading up to the anniversary, HBO will share sneak peeks—including first look trailers, cast and behind-the-scenes photos, unreleased footage, script excerpts, and more—from upcoming HBO Originals.
The campaign kicks off with an exclusive clip from the sixth episode of House of the Dragon, ahead of its September 26 debut. It will also feature exclusives from HBO’s new original series The Last of Us, the second season of Winning Time: The Rise of the Lakers Dynasty, the third season of We’re Here, the second season of The White Lotus, the third season of The Righteous Gemstones, the fourth season of Succession, and many more.
HBO social channels will use #HBO50 to revisit some of the brand’s memorable shows, scenes, and characters. Social efforts will culminate on November 8 with the HBOwards, a social-first award show that will highlight the best of HBO’s first 50 years.
Stream new and classic series like True Blood, Sex and the City, The Wire, The Sopranos, Curb Your Enthusiasm, The Gilded Age, House of the Dragon, Succession, Barry, and Winning Time: The Rise of the Lakers Dynasty on HBO GO.