Fans of Herbie will want to pay close attention to Lazada in mid-December because there will be 12 limited edition Volkswagen Beetles going on sale. Volkswagen Passenger Cars Malaysia (VPCM) in collaboration with Lazada Malaysia will be selling these limited edition Beetles in conjunction with Lazada’s Online Revolution Campaign, which kicks off from 12 to 14 December.
The marketing initiative is interesting (and good value if you’re in the market for a new set of wheels) because it marks the first time a car manufacturer and an e-commerce company is teaming up to sell cars online. It also serves in a way as a fitting homage to one of film’s most beloved car characters, No.53, Herbie.
The Love Bug is one of film’s most endearing characters, which is why it’s cool to see two of the models offered in the range sporting motifs inspired by the iconic star car. Two of the Volkswagen models will sport the “Herbie 53” in Pure White and White Silver. The third option is a “Hot Bug” in Tornado Red.
These limited edition Beetles will be sold at RM112,112* which is 18% off the recommended retail price. This offer is only valid in Peninsular Malaysia. These 12.12 limited edition Beetles come with leather-wrapped multi-function steering wheel, a 5.8″ Touchscreen ‘Composition Colour’ with USB, Bluetooth and 8 Speakers; and seat trim covers in ‘Pepita’ fabric.
Under its hood is a 1.2l turbocharged TSI engine paired with a 7-speed automatic transmission DSG delivering an output of 105PS and torque of 175Nm.