Call to Earth Day is a new initiative being launched by CNN. It marks a day of action dedicated to conservation, environmentalism, and sustainability.
On November 10th, during the final week of the COP26 summit, the cross-platform initiative will champion those around the world who are making a difference and inspiring positive change. It will also invite others to participate by taking their own actions.
With a comprehensive combination of dedicated TV, digital and social media-based coverage, alongside a series of unique live events, Call to Earth Day will see CNN partner with schools, individuals, and organizations across the world to raise awareness of environmental issues and engage with conservation education.
Protecting Our Planet
Coverage plans for the day will see CNN’s global presence examine environmental solutions and explore projects from locations around the world, including reports from the USA, UK, UAE, India, China, Brazil, and Hong Kong.
Live coverage will come from locations across Asia, Europe, the Middle East, Africa, Latin America, and the United States.
Connect the World with Becky Anderson will present a special show dedicated to Call to Earth Day from the Expo 2020 site in Dubai. There will also be interviews with people making a difference and championing change, including an exclusive discussion with filmmaker, explorer and Rolex Testimonee James Cameron about oceans, climate change and exploration.
Anyone wishing to participate in Call to Earth Day, simply needs to pledge to do something positive to protect the environment on November 10th. Hundreds of schools and other organizations across the globe have already signed up to participate in the day.
CNN will also air a 30-minute special, Protectors of the Planet, anchored by Richard Quest, ahead of the day itself, on November 6th examining five sustainability projects. It will feature the work of scientist and filmmaker Ellie McKay, in the UK, marine biologist and ecologist Jon Cybulski, in Hong Kong, conservation biologist Shahriar Caesar Rahman, in Bangladesh, and two Rolex Awards Laureates, the veterinarian Olivier Nsengimana, in Rwanda, and conservationist Kerstin Forsberg, in Peru.
Call to Earth Day is part of Call to Earth, a major network initiative launched by CNN in 2019 in partnership with Rolex and its Perpetual Planet initiative, shining a light on those committed to safeguard our planet for future generations. Over the last two years, this award-winning programming has told stories of change-makers, visionaries and ground-breaking projects making a difference to the world around them.
CNN will host a major digital interactive page, on which people can share their activities, pledges, events, and other contributions, alongside CNN’s own range of Call to Earth Day content. There will also be a dynamic live blog to capture the events of the day in real time, alongside a range of feature articles and op-eds from leaders within the conservation space.
Participants can also share their contributions and promote their events on social media using the hashtag #CalltoEarth.