Pepsi, a trend-setter of youth fashion and culture, officially announced one of the world’s most popular K-Pop girl groups, BlackPink, as its newest brand ambassador for the Asia-Pacific region on 28 December, 2020.
Consisting of members Jisoo, Jennie, Rosé and Lisa, BlackPink joins hands with Pepsi for their “Go All In For What You Love” campaign to encourage the Generation Z to be bold and push the boundaries of possibility when it comes to pursuing their passion in life.
Further cementing this collaboration is a stirring ad film co-produced by Pepsi together with BlackPink – a bold and incisive record of the work and life of the four group members.
Jennifer Lee, Beverage Marketing Lead of PepsiCo added, “Pepsi x BLACKPINK will be launching limited edition Pepsi products in all participating 7-11 outlets in Malaysia and Singapore, where the four BlackPink personalities will be significantly featured on the collaboration products, with a distinct visual language expressing a daring and bold attitude.”
The beverage brand will also be launching a 360-degree marketing campaign to raise brand awareness through various media platforms. Expect to see more surprises revealed from mid-January 2021 with exciting giveaways and a whole lot more, so stay tuned to our social pages for more updates.