Viu Charts 42% Growth In Consumption

Jul 29 • FEATURES • 176 Views • No Comments on Viu Charts 42% Growth In Consumption

Viu, a leading pan-regional OTT video service from PCCW Media Group, has unveiled major Korean content agreements that reinforce its content proposition with a continual lead on volume deals with five Korean broadcasters. Viu also highlights the popularity of recent Viu Originals, including Pretty Little Liars, My Bubble Tea and Black.

As per the latest MPA AMPD report for Q2, while streaming minutes in the region grew by 19% in Q2 2020, consumption on Viu has grown by 42% (more than doubling the industry average growth). Viu is ranked number 2 amongst all global and local OTT platforms in SEA* excluding YouTube in total video minutes streamed in the quarter.

Extended strategic content partnerships
Viu has extended its content partnerships with SBS and KBS through Wavve, as well as CJ ENM and JTBC with many programs having the exclusive premiere head start on Viu. These new agreements are in addition to Viu’s existing deal with MBC, making Viu the one-stop service for viewers to access the largest volume and widest selection of Korean content titles across the territories in which Viu operates.

Featuring star-studded talent, Viu offers a range of Korean programs including miniseries, variety shows and long running dramas. Upcoming titles span across romance, crime, fantasy and sci-fi which include To All The Guys Who Loved Me (KBS), The Good Detective (JTBC) and Flower of Evil (CJ ENM) in July, while other highly anticipated titles in the coming months are Alice (SBS), When I was the Most Beautiful (MBC) and Tale of the Nine Tailed (CJ ENM).

In addition to access to content from major Korean broadcasters, Viu has also extended its partnership via Wavve by acquiring upcoming drama series such as Lies Of Lies and Channel O Hara Revenge in which Wavve has invested.

Viu Originals continue to achieve top performance
In addition to the outstanding track record of Korean content, Viu Originals continue to engage Viu’ers and top the ranking charts, demonstrating that Viu’s original content performs as well as that of licensed pan-regional hits.

Pretty Little Liars, the compelling Asian adaptation of the iconic Warner Bros. series, was released in April and has proven to be Viu’s most popular Original yet. It is ranked the second most watched show in Indonesia on Viu amongst all titles and the third in Malaysia for May. Also notable is that due to the popularity of season one, Viu’s adaptation of Endemol Shine Group’s The Bridge is back with season two which began airing last month.

Black, an adaptation of the renowned CJ ENM Korean TV series of the same name, ranks in the top 10 in Malaysia amongst all content on the platform. Also performing well is My Bubble Tea, a romantic comedy based on a popular online fiction, which tells the story of a woman who falls for her handsome boss and concocts a supernatural bubble tea brew to win his love. It ranks in the top three in Thailand and in the top 10 in Malaysia within a month of launch.

Viu is available for free on App Store and Google Play and selected smart TVs, as well as on the web at www.viu.com.

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