Viu and AIS PLAY Expand Strategic Collaboration

May 30 • News, SMALL SCREEN • 414 Views • No Comments on Viu and AIS PLAY Expand Strategic Collaboration

Viu has extended its collaboration with AIS PLAY, the largest telecom provider in Thailand, to jointly launch two new Viu Original productions, My Bubble Tea and Voice in the Rain. The shows will air simultaneously in Viu’s 16 markets.

Viu and AIS PLAY first partnered in 2017. The collaboration resulted in tremendous consumer adoption with subscribers of Viu service via AIS PLAY in 2019 having increased more than 3.6 times year-on-year.

Closely following this success, AIS PLAY and Viu offered a new entertainment pack this March to bring premium Asian and South Korean content to AIS PLAY users, including JTBC’s highly-rated TV series, A World of Married Couple, and Bong Joon-hoo’s Oscar-winning feature film Parasite.

Today, this strategic collaboration is further expanded into developing regional original content, including My Bubble Tea and Voice in the Rain. This marks the first time AIS PLAY has worked with a regional OTT player to develop original content to reach out to highly engage digital audience base.

My Bubble Tea series is a romantic comedy based on a popular online fiction, which tells the story of a woman who falls for her handsome boss and concocts a supernatural bubble tea brew to win his love. Unfortunately, a man she despises accidentally drinks the tea and falls head over heels in love with her.

The two male sides of this chaotic love triangle will be played by Nichkhun Horvejkul, a Thai American singer who is a member of the Korean boy band 2PM, and Mean Phiravich who is extremely popular with Thailand’s Gen Z and Millennial audiences.

The series will include Arabic, English, Bahasa Indonesia, Bahasa Melayu, Burmese, Simplified Chinese and Traditional Chinese subtitles on an as-available basis. The story of Voice in the Rain will be announced shortly.

Viu’ers can watch the romantic series on the Viu app which can be downloaded for free on App Store, Google Play, and selected smart TVs, as well as on the web. The shows will also be available on all AIS PLAY channels including AIS PLAY app, AIS PLAYBOX, on the web and Apple TV.

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