Needless to say everyone is waiting in anticipation for the new season of The Walking Dead, especially following season’s six epic cliff hanger. Leading up to the highly popular series’ Season 7 debut, FOX is organizing The Riding Dead campaign in Malaysia, Indonesia, and Philippines.
In Malaysia, the campaign sees FOX partnering with Samsung, GrabCar allowing passengers to experience The Riding Dead virtual reality (VR) video on the way to their destination, promising them a ride they will never forget.
The VR video transports consumers to experience life in The Walking Dead universe – where they endure the drama and suspense of experiencing a Walkers outbreak while trapped in a traffic jam. The thrilling action unfolds as the consumer tries to escape from the Walkers and stay alive.
Social media influencers, some of which are fans of The Walking Dead, hailing from various countries in the region such as Rueban Kang (Malaysia), Jay the Rabbit (Thailand), Ashley Gosiengfiao (Philippines) and Yuanita Christiani (Indonesia) visited on-set during the VR video shoot to experience the behind-the-scenes.
The Riding Dead campaign will run in Klang Valley from 21st to 30th October 2016. Fans of the series can keep a look out for the specially customized The Riding Dead GrabCar on the road and book a ride through GrabCar’s mobile app.’
Catch The Walking Dead Season 7 premiere on 24 October 2016, 9.00pm (same day as the U.S.) on Fox HD (Astro Channel 724).