With the Ice Bucket Challenge taking the world by storm, TGV Cinemas has also joined in on the bandwagon with a unique challenge by its Chief Executive Officer, Gerald V Dibbayawan.
But where others have mostly dumped ice water on themselves, TGV Cinemas serves up a reminder on the purpose of the challenge, which is to raise funds for ALS (amyotrophic lateral sclerosis) research.
This is why TGV Cinemas’ CEO is challenging movie goers to do the Ice Bucket Challenge, and they’ll rewarding participants with a Free movie ticket and donate RM10 on behalf of everyone who completes the challenge.
All you have to do is accept the challenge, upload their video on FB, Instagram or Twitter and hashtag #TGVCinemasIBC & #ALSIceBucketChallenge. Interested participants can take up the challenge till 29th August 2014
Check out TGV Cinemas CEO’s Ice Bucket Challenge here.