Netflix Gets Interactive

Jun 24 • FEATURES • 848 Views • No Comments on Netflix Gets Interactive

Since its launch in 1997, Netflix has constantly turned the concept of television upside down. From creating an initial experience centred around consumer choice to then leveraging the best of the internet to invent the world’s first personalized global television platform, Netflix has always been at the forefront of re-imagining what TV could be.

For many, TV viewing has always been a passive experience. You’re a spectator watching a story unfold. What if you could affect how the story goes? Well, Netflix is introducing a brand new innovation that allows parents and their young children to interact with their favourite kids’ TV shows.

BuddyThunderstruck_ChoicePointInstead of being passive experience, Netflix’s new interactive storytelling TV shows lets users, in this our kids, control the outcome of the stories that they want on TV – thus giving them the ability to influence the course of the story line and sway the outcome of the episode.

So, imagine ‘Choose Your Own Adventure’ books intertwined with internet television – where the viewer gets to decide where to take the story next.

Thus, Netflix will launch its first “branching” narrative titles with Puss in Book: Trapped in an Epic Tale (June 20) and Buddy Thunderstruck: The Maybe Pile (July 14).

Check out this video explaining Netflix’s new offering below.

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