Mercedes has embarked on a unique partnership with the Justice League by featuring some of their cars in the upcoming superhero film.
Brand placements are common in motion pictures and we’ve seen first-hand in recent years the power of endorsements for brands. Marvel for instance has had a lucrative partnership with Audi in their cinematic universe. Mercedes seems to have taken a page out of that book with the Justice League film.
But Mercedes seems to be more than just lending their cars for the production. The German car maker seems to be one of the official partners for the film and they’ve gone out of their way to deliver some choice rides for the cast.
For starters, the film will see Gal Gadot’s Diana Prince ride around in an all-new Mercedes Coupe whilst Bruce Wayne will be seen driving around in a Mercedes-Benz AMG Vision Gran Turismo, which previously only existed in video game form.