With Mad Max closing in on its big screen release, it’s only natural the marketing wheels behind the film begins to spin. And what better way to usher in a car-centric film like this than partnering up with the world’s most famous racing series. This came in the form of a partnership between Lotus F1 Team, in co-operation with Warner Bros. Pictures, who have prepared a radical-looking proposal for an alternative Formula 1 future.
The vehicle – designated the Lotus F1 Team Mad Max Hybrid – is a fusion of Formula 1 technology reimagined for a post-apocalyptic future to coincide with the 15 May 2015 launch of the epic action adventure Mad Max: Fury Road, from Warner Bros. Pictures and Village Roadshow Pictures.
More than a decade in the making, Mad Max: Fury Road is filmmaking mastermind George Miller’s keenly anticipated return to the post-apocalyptic world he created more than 30 years ago with the seminal Mad Max trilogy.
Fitted with special accessories and heavy modifications for a world gone mad, the Lotus F1 Team Mad Max Hybrid was unveiled at the Barcelona International Motor Show at the Montjuïc Exhibition Centre – at the same location for four Spanish Grand Prix between 1969-1975 – in Barcelona, Spain, on Friday, 8 May, along with two custom, drivable vehicles designed and created for the film: Nux’s car and the iconic Mad Max Interceptor.
Accompanying the vehicles was Lotus F1 Team’s Romain Grosjean and Pastor Maldonado, both of whom will drive Mad Max: Fury Road-branded cars competing in the Spanish Grand Prix, held at the Circuit de Barcelona-Catalunya on 9-10 May 2015.
“Lotus F1 Team is always viewed as a challenger team, so this was a fantastic opportunity to work with Warner Bros. Pictures on the concept of producing a Formula 1 car for the ultimate challenge of the nightmare scenario of an apocalyptic society seemingly headed for oblivion,” said Matthew Carter, Lotus F1 Team, CEO. “This car acknowledges the tenacious nature of Lotus F1 Team; no matter what the rules in Formula 1’s future, we are here to stay and compete.”
Con Gornell, executive vice president of European marketing, also commented –“powerful cars and high speeds are in the DNA of Mad Max, and the Lotus F1 Team Mad Max Hybrid is emblematic of that spirit. We’re delighted to work with Lotus F1 Team bring a little of the Wasteland to the Spanish Grand Prix.”