A+E Networks’ LIFETIME Asia and Canon are partnering once again to entertain and inspire with a brand new six-part, digital-first original production, Who Runs The World, which comes out of the gate on digital first leading up to the long form series to launch in the third quarter of the year.
Hosted by popular Singaporean social media influencer Yeoh Mong Chin, the series combines fitness and lifestyle themes, all rolled into one series, as she travels across Southeast Asia for a once-in-lifetime challenge – six races in six countries.
Each half-hour episode will take Mong Chin to a different country including Malaysia, where she will get a leg up from locals who will help her along the way. Whether it’s a musician who curates the perfect playlist for Mong Chin’s runs, or a fashion designer who will make the coolest leggings for her to wear, Mong Chin will introduce viewers to some unique individuals and their favourite hangouts – and capture it all in Insta-worthy technicolor glory.
For the first time ever, LIFETIME fans will be able to go behind the scenes and follow the production team and Mong Chin’s adventures in real-time. The series will adopt a ‘digital first’ approach with exclusive online content that will be launched on-location as the series is being filmed, to allow the audience an immersive and deeper experience.
Who Runs The World is the latest partnership between A+E Networks Asia and Canon, who have previously partnered to present the successful four-season Photo Face Off. Beach House Productions, who produced that series, will also produce Who Runs The World for A+E Networks Asia.
Who Runs The World will begin filming this April and is set to debut on LIFETIME Asia in the third quarter of 2018.