It’s weird to get excited over a commercial but every now and then one emerges that makes us sit up and take notice, especially when it involves the world’s most famous secret agent. The latest James Bond Heineken commercial sees Daniel Craig exuding his Bond persona on a high speed chase with baddies.
The James Bond Heineken commercial not only offers a throwback to the kitschy and campy Bond films of old, but it also resurrects a familiar henchman from the previous franchise. The ad stands as part of an integrated global SPECTRE campaign, which involves a digital campaign featuring the world’s first selfie taken from space. Dubbed Spyfie, the campaign allows participants to take ultra HD images from the Deimos satellite currently in orbit thanks to the beer brand’s collaboration with Urthecast.
Check out the James Bond Heineken commercial above called ‘The Chase’ for a dose of 007 before SPECTRE hits local cinemas at the end of October.