Global Smartphone brand Honor has announced its collaboration with Marvel Studios on its highly anticipated movie, Doctor Strange, in which Honor’s cutting-edge phone will be featured. The partnership will extend beyond the appearance of the Honor’s device in the movie to include a series of co-promotional online and offline campaigns.
The tie-up with Marvel is the latest in a string of creative and dynamic marketing initiatives led by Honor specifically tailored for millennials. Honor follows a resolutely different approach by pursuing opportunities to connect with millennials through a wide array of partnerships that span the worlds of music, cinema, gaming and extreme sports. The shared focus on global users and customers’ emotional attachment that both brands enjoy make the partnership a natural fit.
Marvel Studios’ Doctor Strange, starring Benedict Cumberbatch, tells the story of world-famous neurosurgeon Dr. Stephen Strange who, in his quest for healing after a horrific car accident, finds powerful magic in a mysterious place.
Doctor Strange emerged as a natural candidate for a partnership with Honor. The values the title character exhibits – resolve, courage to chart his own course – and the particular relationship he enjoys with technology make him a fitting ambassador for Honor, which strives to empower digital natives through technology. Marvel’s rich ecosystem of colourful, tech-savvy and inspirational characters proved the perfect backdrop to showcase Honor’s technology, which inspires users the world over to dream big, stay young at heart, and be brave — as encapsulated by its “For the Brave” tagline.
Honor 8, its latest flagship phone, crystallizes this very vision. With its advanced dual-lens camera system, fingerprint sensor with a programmable Smart Key, and premium, light-reflecting layered glass design, the smartphone extends the realm of possibilities for consumers. Honor 8 is available in Sapphire Blue, Pearl White, and Midnight Black. A branded theme for the Honor 8 smartphone will also be launched globally to coincide with the release of the film.
Doctor Strange will screen in Malaysia on November 27.