This week sees the launch of Call to Earth, a global initiative from CNN to engage communities the world over in making a difference to protect the future of our planet.
Alongside CNN’s broader coverage of climate change and the environment, Call to Earth programming and outreach across TV, digital and social platforms will focus on the positive contributions being made to create a sustainable future. Through this series, CNN will use its global footprint and unique access to tell inspiring stories about the people, projects and places turning the tide on critical issues, from climate change to deforestation.
Designed to make an impact, raise awareness and engage communities, Call to Earth is similar to how the CNN Freedom Project has focused on modern day slavery over the last eight years. Far more than solely an editorial initiative, Call to Earth embodies CNN’s commitment to help protect the planet, working with global communities, businesses, NGOs and educational organisations, to inspire positive change.
Call to Earth will feature on CNN International through:
Regular Call to Earth field reports airing in news programmes looking at environmental stories from around the world, often associated with events or global days of action such as World Oceans Day
A monthly segment airing in Quest Means Business called Answering the Call, which will profile inspiring individuals who have made a material difference to an environmental issue
Landmark documentaries with unique access to a person, place or story that has made a special difference to the world around them. Each documentary will be accompanied by a week-long series of programming to build momentum around the topic
Digital content and social outreach will be central to Call to Earth, with a specially designed microsite housing bespoke videos, articles and interactive feature, alongside cross-platform storytelling aligned with CNN TV.