Cartoon Network has embarked on a unique cross platform marketing campaign, which pits Ben 10 against the villain Vilgax. Viewers in Malaysia can help Ben Tennyson save the day through a 10-day, multi-platform battle on Cartoon Network Asia’s Facebook.
Sudden interruptions have been occurring on various social media platforms since Saturday, February 10, 2018. The one responsible for these disruptions, known as Vilgax, appears to be on the search for the Omnitrix, a superpower-infused wristwatch in the possession of a certain Ben Tennyson.
The villain even interrupted Cartoon Network Facebook live broadcast over the weekend, with the villain Vilgax making himself known to the world.
In search for Ben and the Omnitrix, Vilgax has boldly interrupted Cartoon Network’s various platforms. Ben is currently struggling to defeat Vilgax, but the Omnitrix is in flux and he is unable to rise against the conqueror of worlds.
With Vilgax currently having the upper hand, fans can unite to tackle different challenges published on the Cartoon Network Asia Facebook page every day starting from Sunday, 11th February to Thursday, 22nd February. If successful, fans will see Ben power-up all 10 of his alien forms, Omni-enhancing them and making them more powerful than before as Ben takes on with Vilgax.
Ben has stood for our universe time and time again. Now, it is up to us to do our part and join him in taking on Vilgax. Cheer him on and join forces with Ben as we approach a new season of his growth – starting from Saturday, 24th February, tune-in to Ben 10 at 10am on Cartoon Network (Astro Ch. 616) to follow him on his many adventures.
The upcoming episodes of Ben 10 will wow viewers with all the ingredients for an adrenaline-fueled action hero! Ben’s aliens are equipped with new omni-enhanced powers, though Ben does not fully understand why, he is figuring out how to best use them against the forces of evil.